mentos
mentos
As the DoP for this Mentos ad, I captured a fun story of three friends planning a Goa trip. With a clever twist, the ad shows how a Mentos boosts confidence, transforming a tough situation into a smooth one. Set against a lively Mumbai skyline, my work highlighted the playful shift in mood, bringing the ad’s message to life.
As the DoP for this Mentos ad, I captured a fun story of three friends planning a Goa trip. With a clever twist, the ad shows how a Mentos boosts confidence, transforming a tough situation into a smooth one. Set against a lively Mumbai skyline, my work highlighted the playful shift in mood, bringing the ad’s message to life.
As the DoP for this Mentos ad, I captured a fun story of three friends planning a Goa trip. With a clever twist, the ad shows how a Mentos boosts confidence, transforming a tough situation into a smooth one. Set against a lively Mumbai skyline, my work highlighted the playful shift in mood, bringing the ad’s message to life.



project overview
project overview
As the Director of Photography (DoP) for this Mentos ad, I played a key role in creating the lighthearted and humorous vibe that defines the brand. With scenes set against the stunning skyline of Mumbai at night, I crafted a relaxed yet visually engaging atmosphere that brought the script to life, emphasizing both the drama and comedy of the storyline.
This project allowed me to creatively contribute to Mentos’ signature message—capturing the moment where a simple idea changes everything, making for a memorable, humorous ad that resonates with audiences.
As the Director of Photography (DoP) for this Mentos ad, I played a key role in creating the lighthearted and humorous vibe that defines the brand. With scenes set against the stunning skyline of Mumbai at night, I crafted a relaxed yet visually engaging atmosphere that brought the script to life, emphasizing both the drama and comedy of the storyline.
This project allowed me to creatively contribute to Mentos’ signature message—capturing the moment where a simple idea changes everything, making for a memorable, humorous ad that resonates with audiences.
project overview
As the Director of Photography (DoP) for this Mentos ad, I played a key role in creating the lighthearted and humorous vibe that defines the brand. With scenes set against the stunning skyline of Mumbai at night, I crafted a relaxed yet visually engaging atmosphere that brought the script to life, emphasizing both the drama and comedy of the storyline.
This project allowed me to creatively contribute to Mentos’ signature message—capturing the moment where a simple idea changes everything, making for a memorable, humorous ad that resonates with audiences.









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EMAD SHAIKH
EMAD SHAIKH
EMAD SHAIKH
EMAD SHAIKH
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©2024 EMADSHAIKH
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©2024 EMADSHAIKH
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©2024 EMADSHAIKH
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